At some point in our lives, we told ourselves – either consciously or subconsciously – that
the benefits of our drinking outweighed the costs. But have you ever looked at your behaviour under a microscope and examined the BvC?
I suggest you have two schools of thought about your drinking, but never at the same time:
- Short-term thinking: “drinking makes me feel better immediately”.
- Long-term thinking: “I want to stop this and lead a better and healthier life”.
And because short and long-term thinking doesn’t happen simultaneously, a BvC Analysis brings them together in one place. It allows us to compare longer-term consequences with “right now” benefits.