So what do you do if your cravingsA craving is a real, physical experience we get when we change our drinking, which the mind interprets as needing a drink. More create intense urgesUrges are that overwhelming feeling of needing or wanting a drink. They can happen after a craving or a trigger. More that catch you off guard? This Pep offers an exercise to help you surf that urgeUrges are that overwhelming feeling of needing or wanting a drink. They can happen after a craving or a trigger. More.