At Pep, we’d much rather measure addictionAddiction is an uncontrolled compulsion to continue engaging in an activity despite suffering negative personal or professional consequences. More based on an individual’s relianceReliance is a term used by Pep when referring to psychological or neural links between alcohol and a perceived benefit, such as joy or support. We use it instead of ‘psychological dependence’ to avoid confusion with the much more serious ‘physical dependence’, which can threaten health and life. More on alcohol rather than some arbitrary line that’s been crossed. This Pep explains why.
